Description
Validation for founders, and a workbook for you
Your client built a company from a kitchen table and is sure everyone else has it figured out. Reassurance bounces off. Validation lands.
The 92-page book gives you more than 500 validating statements written for work with entrepreneurs, with a best-practice guide on using them in a coaching session. The second file is a 13-page self-care workbook template for you as the coach, written by Kita Tabachka: fill in the pages, or edit the layout and use it with your own clients.
Inside the two files
- 500+ validating coaching statements for entrepreneurs, 92 pages
- Best practice for using validating statements
- Statements grouped by the situations founders bring to coaching
- Coach self-care workbook template, 13 pages
Validating statements examples for coaching founders
Your client has rewritten the pricing page four times since your last session. You say “it looks great” and watch them shrug. Reassurance asks a person to feel better on your word. A validating statement names their effort and the reasoning behind it, which gives a founder a reason to keep talking.
The statements follow the stages of building a business, from clarifying a vision and assessing market needs to scaling operations. Many open with “It sounds like you” or “Your”, so the focus stays on the client and what they did.
Who the validating statements PDF suits
- Business and executive coaches working with founders
- Therapists whose clients run their own companies
- Mentors on start-up programmes who need language for hard feedback sessions
- Coaches who want a self-care routine of their own
Using the toolkit in a coaching session
Read the best-practice section first. Then find the topic your client brings this week, for example target customer profiles, pricing strategies for start-ups or building an MVP for feedback. Each topic runs across four parts with name and date fields. Pick two or three statements before the session and adapt them to your client’s situation.
After the session, open the 13-page self-care workbook template and fill in a page for yourself. Edit the layout if you want to hand it to your own clients. For wording in clinical notes, see therapy words and phrases for clinical notes. Pair the statements with solution-focused therapy questions when a client is ready to plan the next step.
Questions about the validating statements toolkit
What is an example of a validating statement?
A validating statement names what a person feels or does and why it makes sense, for example “It sounds like you have put a lot of thought into this”. The book groups more than 500 of them by the situations founders bring to coaching.
What format is it?
Two PDFs: a 92-page book of statements and a 13-page self-care workbook template. Print it at home or fill it in on screen. It downloads straight after payment.
Is it suitable for therapists as well as coaches?
Yes. It is written or reviewed by a BACP registered therapist for use in sessions and for self-help at home. Therapists with entrepreneur clients use the statements in the same way coaches do.
Are validating statements the same as praise?
No. Praise judges the result. Validation acknowledges the effort and the thinking, so it still works when the result is a failed launch.
Two PDFs. Print or read on any device. Instant download after payment. One purchase covers your own practice.
These materials support your clinical judgement. They do not replace training, supervision or the record-keeping rules of your own professional body.
















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